1. Use green packaging materials
The inner packaging of cosmetics mostly uses recyclable glass, plastic and other packaging containers, while the outer packaging mainly uses paper or cardboard, because paper is one of the most widely used packaging materials, which is not only convenient for processing, but also convenient for transportation, carrying and storage. Recycling is less polluting.
2. Inherit Chinese elements
The round sky and the square place are traditional Chinese culture. Among them, "round" symbolizes heaven, representing Qian, which is masculine and masculine; "square" symbolizes earth, representing Kun, which is feminine and feminine. On cosmetics packaging, we often see a combination of circular patterns and rectangular boxes, which look complement each other.
Flowers and plants are often the sustenance of ideal life in the hearts of Chinese people. Since the Qin and Han Dynasties, the decorative patterns and shapes of flowers and plants have appeared in arts and crafts works. Peonies symbolize grace and splendor, national beauty and fragrance, and lotus symbolizes elegance and refinement. In the field of cosmetic packaging, the decorative patterns and shapes of flowers and plants have also been widely used. For example, on the occasion of its 9th anniversary, Herborist launched the "Lotus Memory" perfume specially designed for oriental women. The bottle design of this perfume adopts the shape of lotus flowers and lotus leaves, which is reminiscent of oriental classical culture. Implicit and remote.
3. With international standards
At present, the trend of market internationalization requires that cosmetics packaging design must be in line with international standards, develop innovative designs, highlight personality and charm, integrate nationalities and cultures, and improve taste and aesthetics, so as to cater to the needs of the development of the times and satisfy consumers' psychological, spiritual and cultural needs. demand, ultimately making cosmetic packaging both protective, functional and decorative, bringing more efficient and pleasant visual information to consumers.
4. Accurate design positioning
Before designing cosmetic packaging, the cosmetics must first be accurately positioned, including brand positioning, product positioning and consumer positioning.
First of all, it is necessary to understand the target consumers’ ethnicity, age, gender, occupation, status, hobbies, economic level, living habits, consumption psychology and aesthetic needs; secondly, it is necessary to grasp the characteristics of the product and its proportion in the market, As well as the production capacity, production scale, management capabilities, etc. of the packaging manufacturer; ultimately, the design elements and design style of cosmetic packaging are determined according to the different attributes, grades, sales areas and consumer targets of the goods.
5. Coordination of color use and psychological feelings
Color is the most sensitive part of people's visual experience. The emotions conveyed by color are the most direct. Different colors can bring different emotional changes to people. Color plays a role in highlighting the theme, beautifying the product, and making it easier for consumers to identify the product. plays a very important role
The color of cosmetics packaging is generally determined based on the target of the product. Women’s cosmetics packaging mostly uses warm, soft, noble and elegant intermediate colors to reflect the elegance of women. There are also some women’s product packaging that goes against the norm and uses strong colors. Contrast: Men’s cosmetics packaging often uses large color blocks such as black, dark blue, and silver to show the strength and mystery of men; children’s cosmetics packaging mostly uses tender pink to match the image of children.
6. Graphic design pursues fashion
Cosmetic packaging is mainly decorated with exquisite and concise patterns, or uses non-realistic and abstract graphics to express product information, making it more modern and giving people rich associations, catering to modern people's psychology of pursuing fashion and leading fashion. . At present, with the advent of the retro trend, nationalized cosmetic packaging has begun to lead the trend. The graphics are mainly based on my country's traditional folk decoration or traditional shapes, and accordingly add modern fashion elements, making cosmetic packaging rich in traditional cultural connotation and Has a smart external expression.
About P&C
P&C is expert in printing and packaging in the industry more than 15 years in China, we have new sophisticated equipment to meet requirements of different industrial and customers. Our goal is try our best to make world more exciting, customer turst, employee proud and respective . Our main products are Gift box, Foldable box, Corrugated box, Color card, Gift bag, Manual, various Sticker and other paper printing and package products, which can be widely used for customer Electronic Parts, Cosmetic packaging, Food package, Boutique gift Box, Jewelry package, Medical package and all customized packages. We service world top 1000 high-end brand companies, most of customer from Japan, Europe, Korea, and America. We can provide design service include material selection, package construction, process suggestion, graphic color and so on. In order to service customer in South Asia, P&C invested a new factory in Vietnam Bac Ninh in 2019. if you want to develop business in South Asia, we can product goods in Vietnam. With a strong R&D team and export sales team,we can provide a full range of filming making, digital printing, offset printing and packing solutions to all of industrial. We understand the package is not just a package, we believe an exquisite packaging will make your products more valuable.